Solutions

International SEO

Multilingual and country-specific sites that are served correctly in every market.

What we offer

Language and country structure
hreflang implementation
Localisation instead of translation
International keyword research
Country-specific content
Geotargeting in Search Console

Every market needs the right page for the right audience

If you operate in several languages or countries, you must tell search engines unambiguously which page is meant for whom. We plan the URL structure, implement hreflang correctly and make sure content is localised, not just translated.

Structure

Directories, domains or subdomains: the decision with reasoning.

Technology

hreflang, canonicals and sitemaps without contradictions.

Content

Localised terms, examples and search intents per market.

Typical triggers

Entering a new country
A bilingual website (e.g. German/English)
The wrong language version shows up in results
Relaunching multilingual sites

Frequently asked questions

What is hreflang?

hreflang is markup that tells search engines which language or country version of a page exists so users see the right one.

Is machine translation enough?

As a starting point yes, as the final result rarely. Terminology, search habits and tone differ per market and should be editorially reviewed.